As the art director and designer for Good magazine, New Zealand’s premier lifestyle and wellbeing publication, I played a pivotal role in shaping its visual identity and ensuring a cohesive aesthetic across all platforms. My responsibilities included conceptualizing magazine layouts and advertorials, providing art direction for cover shoots and feature article photography, and designing layouts that seamlessly integrated appropriate imagery and illustrations. Through collaboration with photographers, contributors and the editor, I crafted visually captivating designs aligned with the editorial tone, reinforcing the magazine’s brand identity and enhancing the reader experience, thus maintaining Good magazine’s reputation for quality content and visual excellence.